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Confidence via correction : the effect of judgment correction on consumer confidence
Espinoza Petersen, Francine; Hamilton, Rebecca W. - 2013
At times, consumers are motivated to reduce the influence of a product recommendation on their judgments. Based on previous research, it is unclear whether this correction process will increase or decrease consumers' confidence in their judgments. We find that source credibility moderates the...
Persistent link: https://www.econbiz.de/10009779799
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Influence of advertisement on customers based on AIDA model
Ullal, Mithun S.; Hawaldar, Iqbal Thonse - In: Problems and perspectives in management : PPM ; … 16 (2018) 4, pp. 285-298
Persistent link: https://www.econbiz.de/10011998468
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Modelling consumer responses to advertising slogans through artificial neural networks
Wang, Wan-Chen; Silva, Maria Manuela Santos; Moutinho, Luiz - In: International journal of business and economics 15 (2016) 2, pp. 89-116
Persistent link: https://www.econbiz.de/10011612049
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Chapter 6. Social Construction of Preferences : Advertising
Benhabib, Jess; Bisin, Alberto - In: Handbook of social economics : volume 1, (pp. 201-220). 2011
through advertising in order to create new (false) needs in consumers, and, as a consequence, consumer spending rises, and so …
Persistent link: https://www.econbiz.de/10014025697
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Advertising, consumer behavior, and market imperfections : a review
Comanor, William S. - 1977
Persistent link: https://www.econbiz.de/10000626964
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Fine-Tuning von Werbebildern : ein verhaltenswissenschaftlicher Ansatz für die Werbung
Kramer, Dominik - 1998
Persistent link: https://www.econbiz.de/10000672606
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Advertising at the point of purchase
1957
Persistent link: https://www.econbiz.de/10000674862
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Wirkung integrierter Kommunikation : ein verhaltenswissenschaftlicher Ansatz für die Werbung
Esch, Franz-Rudolf - 1998
Persistent link: https://www.econbiz.de/10008729634
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Moderne Marketing-Kommunikation : System - Prozess - Management
Tropp, Jörg - 2011 - 1. Aufl.
Persistent link: https://www.econbiz.de/10008856517
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Understanding the memory effects in pulsing advertising
Aravindakshan, Ashwin; Naik, Prasad A. - In: Operations research 63 (2015) 1, pp. 35-47
Persistent link: https://www.econbiz.de/10010519515