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Tourism marketing and management handbook
Witt, Stephen F. (ed.); Moutinho, Luiz (contributor) - 1994 - 2. ed.
Persistent link: https://www.econbiz.de/10000344666
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Consumer behaviour in tourism
Moutinho, Luiz; Ballantyne, Ronnie; Rate, Shirley - In: Strategic management in tourism, (pp. 83-126). 2011
Persistent link: https://www.econbiz.de/10008936289
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Demand modelling and fuzzy time series forecasting
Witt, Stephen F.; Moutinho, Luiz; Huarng, Kun-huang; … - In: Strategic management in tourism, (pp. 53-82). 2011
Persistent link: https://www.econbiz.de/10008936292
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Genetic algorithms for tourism marketing
Hurley, Stephen - In: Annals of tourism research : ATR ; a social sciences journal 25 (1998) 2, pp. 498-514
Persistent link: https://www.econbiz.de/10001243230
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Modelling consumer responses to advertising slogans through artificial neural networks
Wang, Wan-Chen; Silva, Maria Manuela Santos; Moutinho, Luiz - In: International journal of business and economics 15 (2016) 2, pp. 89-116
Persistent link: https://www.econbiz.de/10011612049
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A memetic algorithm for maximizing earned attention in social media
Godinho, Pedro Manuel Cortesão; Moutinho, Luiz; … - In: Journal of modelling in management 12 (2017) 3, pp. 364-385
Persistent link: https://www.econbiz.de/10011776920
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Quantitative analysis in marketing management
Moutinho, Luiz; Goode, Mark; Davies, Fiona - 1998
Persistent link: https://www.econbiz.de/10000645616