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communication theory into past research to develop a concept called media reputation, defined as the overall evaluation of a firm … presented in the media. Theoretical and empirical analyses indicate that media reputation is a resource that increases the …The resource-based view proposes that reputation is a resource leading to competitive advantage. Past research tested …
Persistent link: https://www.econbiz.de/10014039002
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We review the theoretical literature on market determinants of media bias. We present a theoretical framework that …
Persistent link: https://www.econbiz.de/10014025202
quality when its reports conform to the consumer's prior expectations. We use this fact to build a model of media bias in … which firms slant their reports toward the prior beliefs of their customers in order to build a reputation for quality. Bias …
Persistent link: https://www.econbiz.de/10012467012
quality when its reports conform to the consumer's prior expectations. We use this fact to build a model of media bias in … which firms slant their reports toward the prior beliefs of their customers in order to build a reputation for quality. Bias …
Persistent link: https://www.econbiz.de/10012784236
quality when its reports conform to the consumer's prior expectations. We use this fact to build a model of media bias in … which firms slant their reports toward the prior beliefs of their customers in order to build a reputation for quality. Bias …
Persistent link: https://www.econbiz.de/10012774200
quality when its reports conform to the consumer's prior expectations. We use this fact to build a model of media bias in … which firms slant their reports toward the prior beliefs of their customers in order to build a reputation for quality. Bias …
Persistent link: https://www.econbiz.de/10014028528
Persistent link: https://www.econbiz.de/10011326167
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We address the question of whether media influences occupational choices. To theoretically examine media effects, we …. We show that sufficiently intensive positive media articles and reports about entrepreneurship increase the probability … to identify causal media effects using US micro data and a country-level macro panel with two different media variables …
Persistent link: https://www.econbiz.de/10011716183