A flexible product is a menu of two or more alternatives products serving the same market. Purchasers of flexible products are assigned to one of the alternatives at a later date. Gallego and Phillips show that capacitated suppliers, such as airlines and hotels, can potentially improve revenue...

A definitive reference to the theory and practice of pricing across industries, environments, and methodologies. It covers all major areas of pricing including, pricing fundamentals pricing tactics, and pricing management.

We consider a company selling heterogeneous products with prices customized for each customer and the final price is set by negotiations between sales agents and customers. This type of pricing modality is referred to as customized pricing with discretion and commonly used in insurance, consumer...

Background -- Introduction to pricing and revenue optimization -- Models of demand -- Estimating price response -- Optimization -- Price differentiation -- Pricing with constrained supply -- Revenue management -- Capacity allocation -- Network management -- Overbooking -- Markdown management --...