Intro -- Introduction -- Table of Contents -- Why Write an International business Plan? -- Basic Plan Elements and Variations -- Building a Plan: Fundamental Issues -- Building a Plan: Global Expansion Issues -- Assembling the Working Group -- Plan Section 1: Introduction -- Plan Section 2:...

We develop a theory of digital ecosystems built on the premise that a multi-market firm can steer users it has in one market toward its products in other markets. Due to this “cross-market leverage,” a leader in an “access-point” market (where users begin their online journeys) derives a...