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Huang, Ximin; Choi, Sin-man; Ching, Wai Ki; Siu, Tak Kuen; … - In: International journal of production economics 133 (2011) 2, pp. 634-644

Persistent link: https://www.econbiz.de/10009299866

An outside-in approach to resource-based theories

Day, George S. - In: Journal of the Academy of Marketing Science 42 (2014) 1, pp. 27-28

Persistent link: https://www.econbiz.de/10010256720

Resource-based theory in marketing

Kozlenkova, Irina V.; Samaha, Stephen A.; Palmatier, … - In: Journal of the Academy of Marketing Science 42 (2014) 1, pp. 1-21

Persistent link: https://www.econbiz.de/10010256738

What drives customer relationship value in business-to-business exchanges?

Palmatier, Robert W. - In: MSI reports : working paper series (2007) 4, pp. 3-23

Persistent link: https://www.econbiz.de/10003641090

Marketing research centers : community, productivity, and relevance

Palmatier, Robert W. - In: Journal of the Academy of Marketing Science 45 (2017) 4, pp. 465-466

Persistent link: https://www.econbiz.de/10011737455

How exchange inefficiency and relationship quality mediate the influence of relationship marketing on performance : the critical role of customer relationship orientation

Palmatier, Robert W. - 2004

Persistent link: https://www.econbiz.de/10003566832

Resource-Based Theory in Marketing

Kozlenkova, Irina - 2014

The use of resource-based theory (RBT) in marketing research has increased by more than 500% in the past decade, which suggests its importance as a framework for explaining and predicting competitive advantages and performance outcomes. This article provides a comprehensive review of RBT,...

Persistent link: https://www.econbiz.de/10013053012

Dynamic relationship marketing

Zhang, Jonathan Z.; Watson, George F., IV.; Palmatier, … - In: Journal of marketing 80 (2016) 5, pp. 53-75

Persistent link: https://www.econbiz.de/10011591180

The "first principles" of marketing strategy

Palmatier, Robert W.; Crecelius, Andrew T. - In: AMS review : official publication of the Academy of … 9 (2019) 1/2, pp. 5-26

Persistent link: https://www.econbiz.de/10012113560