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Theorie
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Homburg, Christian
49
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46
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45
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41
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40
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36
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36
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31
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24
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21
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20
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Spann, Martin
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Albers, Sönke
18
Carroll, Chris
18
Dubé, Jean-Pierre
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18
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18
Stauss, Bernd
18
Tabellini, Guido Enrico
18
DeSarbo, Wayne S.
17
Franses, Philip Hans
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17
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The American economic review
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European economic review : EER
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Journal of monetary economics
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Journal of economics
42
Applied economics
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Production and operations management : an international journal of the Production and Operations Management Society
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American journal of agricultural economics
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ECONIS (ZBW)
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ArchiDok
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1
Do online review readers react differently when exposed to credible versus fake online reviews?
Kim, Jong Min
;
Park, Keeyeon Ki-cheon
;
Mariani, Marcello M.
- In:
Journal of business research : JBR
154
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013468814
Saved in:
2
An empirical analysis of digital customer brand engagement : examining consumer perceptions, attitudes, and brand outcomes in the digital world
Pitz, Julia
-
2020
Persistent link: https://www.econbiz.de/10012876097
Saved in:
3
Why do people donate online? : a perspective from dual
credibility
transfer
Purwandari, Betty
;
Khairiyah, Latifatul
;
Purwaningsih, …
- In:
International review on public and non-profit marketing
20
(
2023
)
2
,
pp. 393-425
Persistent link: https://www.econbiz.de/10014383319
Saved in:
4
Triggers of engagement and avoidance : applying approach-avoid theory
Kelly, Louise
;
Kerr, Gayle
;
Drennan, Judy
- In:
Journal of marketing communications
26
(
2020
)
5
,
pp. 488-508
Persistent link: https://www.econbiz.de/10012263508
Saved in:
5
Fighting negative rumors with trust-based rumor-refutation strategy
Kim, Hyejin
;
Khan, Euna Mehnaz
;
Huh, Jisu
;
Srivastava, …
- In:
Journal of marketing communications
29
(
2023
)
7
,
pp. 676-700
Persistent link: https://www.econbiz.de/10014414322
Saved in:
6
A multi-generational diffusion model with social media effects and pre-launch forecasting of smart phone
Li, Yinxing
;
Terui, Nobuhiko
-
2021
Persistent link: https://www.econbiz.de/10013445678
Saved in:
7
Factors affecting YouTube influencer marketing
credibility
: a heuristic-systematic model
Xiao, Min
;
Wang, Rang
;
Chan-Olmsted, Sylvia M.
- In:
Journal of media business studies
15
(
2018
)
3
,
pp. 188-213
Persistent link: https://www.econbiz.de/10012051035
Saved in:
8
Processing contradictory brand information from advertising and social media : an application of the multiple-motive heuristic-systematic model
Kim, Kyongseok
;
King, Karen Whitehill
;
Kim, Jooyoung
- In:
Journal of marketing communications
24
(
2018
)
8
,
pp. 801-822
Persistent link: https://www.econbiz.de/10011976101
Saved in:
9
Product ranking in the presence of social learning
Maglaras, Costis
;
Scarsini, Marco
;
Shin, Dongwook
; …
- In:
Operations research
71
(
2023
)
4
,
pp. 1136-1153
Persistent link: https://www.econbiz.de/10014338068
Saved in:
10
Interaction between extrinsic and intrinsic online review cues : perspectives from cue utilization theory
Kakaria, Shobhit
;
Simonetti, Aline
;
Bigné Alcañiz, J. …
- In:
Electronic commerce research
24
(
2024
)
4
,
pp. 2469-2497
Persistent link: https://www.econbiz.de/10015196504
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