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Optimal targeting in fundraising : a machine-learning approach
Cagala, Tobias; Glogowsky, Ulrich; Rincke, Johannes; … - 2021
Ineffective fundraising lowers the resources charities can use for goods provision. We combine a field experiment and a … causal machine-learning approach to increase a charity's fundraising effectiveness. The approach optimally targets … fundraising to individuals whose expected donations exceed solicitation costs. Among past donors, optimal targeting substantially …
Persistent link: https://www.econbiz.de/10012508781
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Optimal targeting in fundraising : a machine-learning approach
Cagala, Tobias; Glogowsky, Ulrich; Rincke, Johannes; … - 2021
Ineffective fundraising lowers the resources charities can use for goods provision. We combine a field experiment and a … causal machine-learning approach to increase a charity’s fundraising effectiveness. The approach optimally targets … fundraising to individuals whose expected donations exceed solicitation costs. Among past donors, optimal targeting substantially …
Persistent link: https://www.econbiz.de/10012507083
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Helping the Helpers : Altruism as a Rational Choice of Donors to a Students Voluntary Organization
Cárdenas, Juan-Camilo; Espinosa, Miguel Andrés; … - 2009
charity, with policy implications related to the optimal design for fundraising strategies. Our results confirm that a …
Persistent link: https://www.econbiz.de/10014200721
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Matching Donations Without Crowding Out? Some Theoretical Considerations, a Field, and a Lab Experiment
Adena, Maja - 2017
Is there a way of matching donations that avoids crowding out? We introduce a novel matching method where the matched amount is allocated to a different project, present some simple theoretical considerations that predict reduced crowding out or more crowding in (depending on the degree of...
Persistent link: https://www.econbiz.de/10012969782
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Komunikacja rynkowa : kultura, perswazja, technologia
Waśkowski, Zygmunt (contributor) - 2011
Persistent link: https://www.econbiz.de/10009535386
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Donating time or money : are they substitutes or complements?
Hartmann, Bastian; Werding, Martin - 2012
Decisions to donate time or money for charitable purposes are typically seen as make-or-buy decisions, implying that there should be a clear distinction between individuals engaging in one of these two forms of giving and that this distinction should be somehow linked to opportunity costs. But...
Persistent link: https://www.econbiz.de/10009570044
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The effect of effectiveness : donor response to aid effectiveness in a direct mail fundraising experiment
Karlan, Dean; Wood, Daniel - 2014
We test how donors respond to new information about a charity's effectiveness. Freedom from Hunger implemented a test of its direct marketing solicitations, varying letters by whether they include a discussion of their program's impact as measured by scientific research. The base script, used...
Persistent link: https://www.econbiz.de/10010338773
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Earning to Give : Occupational Choice for Effective Altruists
Morduch, Jonathan - 2018
Effective altruists wish to do good while optimizing the social performance they deliver. We apply this principle to the labor market. We determine the optimal occupational choice of a socially motivated worker who has two mutually exclusive options: a job with a for-profit firm and a lower-paid...
Persistent link: https://www.econbiz.de/10012920065
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The Effect of Effectiveness : Donor Response to Aid Effectiveness in a Direct Mail Fundraising Experiment
Karlan, Dean S. - 2015
We test how donors respond to new information about a charity's effectiveness. Freedom from Hunger implemented a test of its direct marketing solicitations, varying letters by whether they include a discussion of their program's impact as measured by scientific research. The base script, used...
Persistent link: https://www.econbiz.de/10013033843
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Matching schemes and public goods : a review
Epperson, Raphael; Reif, Christiane - 2018 - This version: January 12, 2018
Matching schemes, where a party matches the contribution of others, reduce the effective price of a good and aim to foster its demand. We review the empirical literature on the effectiveness of these schemes in the context of public goods, especially in the field of charitable giving. As...
Persistent link: https://www.econbiz.de/10011876665