Showing 1 - 7 of 7
Persistent link: https://www.econbiz.de/10012873161
Persistent link: https://www.econbiz.de/10009670402
Persistent link: https://www.econbiz.de/10010251519
Persistent link: https://www.econbiz.de/10010493565
Persistent link: https://www.econbiz.de/10003762291
This paper investigates reward expiry for loyalty programs. It provides insights into the profitability of setting reward expiry for competing firms and identifies conditions under which such a policy would be beneficial. We develop and solve a stochastic model that reflects consumer behavior in...
Persistent link: https://www.econbiz.de/10012963888
Persistent link: https://www.econbiz.de/10008665072