The authors solve a linear problem where a potential conflict between two agents (Destination manager and Firm) arises in a tourism destination. Destination manager has to choose how to allocate limited resources (capital and land) between either second homes or hotels. This conflict stems from...

The paper introduces the concept of customer-based brand equity for a tourism destination and thereby completes previous tourism destination studies which have exclusively investigated the destination image concept. Since no other authors have combined the four proposed dimensions (awareness,...

Touristische Zielgebiete und Anforderungen an das Marketing -- Das Modell des kooperativen Marketing — Grundlage für das Markthandeln von Anbietern touristischer Leistungen in Tourismusregionen -- Die Entwicklung von touristischen Regionen — eine Analyse der Veränderungen interner und...