This paper analyzes a special type of technology evolution, referred to in the literature as disruptive technology vs. sustaining technology. In general, ldquo;oldrdquo; products based on sustaining technology are perceived to be superior to the ldquo;newrdquo; ones based on disruptive...

Disruptive innovations often formulate new market regimes and create incentives to abandon existing, less attractive ones. However, this decision depends not only on market forces, such as economic and technological uncertainty, but also on attitudes towards risk. Although greater risk aversion...