Purpose – This work defines Generative Artificial Intelligence (Gen-AI) and discusses its conceptual foundations and developments in innovation research. It also sketches research propositions that contribute to a promising research agenda.Design/methodology/approach – The study consists of...

"This book offers an essential introduction to the use of various modelling tools and simulation techniques in the domains of tourism and hospitality. It aims to encourage students, researchers and practitioners in tourism and hospitality to enhance and enrich their toolbox in order to achieve a...