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Persistent link: https://www.econbiz.de/10011855750
Baumeister, Sparks, Stillman, and Vohs (2007), sketch a theory of free will as the human ability to exert self-control. Self-control can produce goal-directed behavior, which free will conceptualized as random behavior cannot. We question whether consumer psychology can shed light on the...
Persistent link: https://www.econbiz.de/10014220227
Game theoretic models of marketing channels typically rely on simplifying assumptions that, from a behavioral perspective, often appear naïve. However, behavioral researchers have produced such an abundance of behavioral regularities that they are impossible to incorporate into game theoretic...
Persistent link: https://www.econbiz.de/10013314364
Game-theoretic models of marketing channels typically rely on simplifying assumptions that, from a behavioral perspective, often appear naïve. However, behavioral researchers have produced such an abundance of behavioral regularities that they are impossible to incorporate into game-theoretic...
Persistent link: https://www.econbiz.de/10012857645