targeting as an efficient marketing instrument can be severely reduced, for both firms and consumers, if the standard assumption … recent evidence on increased ad-blocking, which has become a key concern to the entire advertising industry. Our main … marketing data. …

shares, attention competition between firms, and the value of marketing data to firms. Accounting for limited attention in an … otherwise standard targeting framework can explain several recent key issues from the advertising industry, such as consumer …

Cover -- Contents -- List of figures -- Acknowledgments -- 1 Figuring out the geographies of fashion -- 2 Fashioning … the global city: architecture and the building of fashion space -- 3 Fast fashion, global spaces, and bio …-commodification -- 4 Slow fashion and investment consumption -- 5 Luxury: flagships, singularity, and the art of value creation -- 6 …