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The impact of customer-specific and market-related variables on the preference for highly innovative products

Helm, Roland; Conrad, Daniel - In: Review of managerial science 9 (2015) 1, pp. 61-88

Persistent link: https://www.econbiz.de/10010473131

Tagging items automatically based on both content information and browsing behaviors

Liu, Shen; Liu, Hongyan - In: INFORMS journal on computing : JOC 33 (2021) 3, pp. 882-897

Persistent link: https://www.econbiz.de/10012628770

Variety-seeking : using the CHAID segementation approach in analyzing in the international traveler market

Legohérel, Patrick; Hsu, Cathy H. C.; Daucé, Bruno - In: Tourism management : research, policies, practice 46 (2015), pp. 359-366

Persistent link: https://www.econbiz.de/10010486216

The 1/N rule revisited : heterogeneity in the naïve diversification bias

Fernandes, Daniel - In: International journal of research in marketing : IJRM ; … 30 (2013) 3, pp. 310-313

Persistent link: https://www.econbiz.de/10009779951

Consumer innovativeness and international consumer behavior : comments and extensions

Kim, Wooyang; Di Benedetto, C. Anthony; Hunt, James M. - In: Journal of global scholars of marketing science : … 27 (2017) 3, pp. 184-194

Persistent link: https://www.econbiz.de/10011774972

Consumer innovativeness and opinion leadership : revisiting consumer characteristics in new product diffusion model

Somkiat Eiamkanchanalai; Nuttapol Assarut - In: Global business & economics review 18 (2016) 1, pp. 15-27

Persistent link: https://www.econbiz.de/10011738547

Estimation of willingness-to-pay : theory, measurement, application

Breidert, Christoph - 2006 - 1. Aufl.

Klappentext: With the Price Estimation scene (PE scene) Christoph Breidert introduces a new method to estimate willingness-to-pay. It works as an additional interview scene appended to conjoint analysis and offers the respondents a dynamically generated sequence of product choices with assigned...