//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Theorie"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Marketing ethics and regulatio...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Theorie
Advertising
102
Consumer behaviour
93
Werbung
92
Konsumentenverhalten
91
Advertising effects
90
Werbewirkung
90
Belgium
51
Belgien
43
Brand management
38
Markenführung
37
USA
35
United States
33
Internet marketing
32
Online-Marketing
32
Marketing management
31
Marketingmanagement
31
New Zealand
30
Brand image
26
International marketing
25
Markenimage
25
Marketing
25
Neuseeland
25
Internationales Marketing
21
Social marketing
19
Children
18
Product Placement
18
Product placement
18
Theory
18
Fernsehwerbung
17
Television advertising
17
Social Marketing
16
Kinder
15
Social Web
15
Social web
15
Unternehmensethik
14
Arzneimittel
13
Ethics
13
Pharmaceuticals
13
Psychology of advertising
13
more ...
less ...
Type of publication
All
Book / Working Paper
12
Article
7
Type of publication (narrower categories)
All
Article in journal
6
Aufsatz in Zeitschrift
6
Arbeitspapier
5
Lehrbuch
5
Working Paper
5
Graue Literatur
4
Non-commercial literature
4
Textbook
4
Aufsatz im Buch
1
Book section
1
Collection of articles of several authors
1
Glossar enthalten
1
Glossary included
1
Sammelwerk
1
Systematic review
1
Übersichtsarbeit
1
more ...
less ...
Language
All
English
18
Dutch
1
Author
All
Taylor, Charles Robert
7
Pelsmacker, Patrick de
6
Eagle, Lynne C.
4
Geuens, Maggie
4
Van den Bergh, Joeri
3
Beattie, Bruce R.
2
Bostyn, Frank
1
Burt, Oscar R.
1
Carter, Charles C.
1
Cavusgil, S. Tamer
1
Chamberlain, Kerry
1
De Houwer, Jan
1
De Pelsmacker, Patrick
1
Haloupek, William J.
1
Jegers, Marc
1
Kitchen, Philip J.
1
Mielants, Caroline
1
Moyle, Brendan
1
Novak, Frank S.
1
Ridder, Ronald Karel de
1
Rose, Lawrence Craig
1
Rozen, Irene
1
Shergill, Gurvinder S.
1
Taylor, Charles R.
1
Vantomme, Delphine
1
Watts, Myles J.
1
Zou, Shaoming
1
more ...
less ...
Institution
All
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
1
Published in...
All
Working paper / Department of Commerce, College of Business, Massey University
4
Western journal of agricultural economics : WJAE
2
American journal of agricultural economics
1
Belgian journal of operations research, statistics and computer science
1
Canadian journal of agricultural economics : CJAE
1
Economisch en sociaal tijdschrift : een driemaandelijke uitgave van de Universitaire Faculteiten Sint-Ignatius te Antwerpen
1
Elgar advanced introductions
1
Handbook of research in international marketing
1
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
1
more ...
less ...
Source
All
ECONIS (ZBW)
18
USB Cologne (EcoSocSci)
1
Showing
1
-
10
of
19
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Shades of gray : the impact of gray marketing/parallel importing on brand equity and values
Eagle, Lynne C.
;
Rose, Lawrence Craig
;
Moyle, Brendan
-
2000
Persistent link: https://www.econbiz.de/10001530900
Saved in:
2
Implications of globalization on customer relationship management
Kitchen, Philip J.
;
Shergill, Gurvinder S.
;
Eagle, Lynne C.
-
2000
Persistent link: https://www.econbiz.de/10001530930
Saved in:
3
The role of over-the-counter medication in health management safety, efectiveness and side effects
Eagle, Lynne C.
;
Chamberlain, Kerry
-
2001
Persistent link: https://www.econbiz.de/10001650596
Saved in:
4
Marketing communications : a European perspective
Pelsmacker, Patrick de
;
Geuens, Maggie
;
Van den Bergh, Joeri
-
2010
-
4th ed.
Persistent link: https://www.econbiz.de/10003888300
Saved in:
5
Marketing communications : a European perspective
Pelsmacker, Patrick de
;
Geuens, Maggie
;
Van den Bergh, Joeri
-
2007
-
3. ed.
Persistent link: https://www.econbiz.de/10003386383
Saved in:
6
Implicit attitudes toward green consumer behavior
Vantomme, Delphine
;
Geuens, Maggie
;
De Houwer, Jan
; …
-
2004
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001999821
Saved in:
7
Ethiek als een dimensie in het beslissingsproces van een onderneming : een literatuuroverzicht
Mielants, Caroline
;
Rozen, Irene
;
Pelsmacker, Patrick de
; …
- In:
Economisch en sociaal tijdschrift : een driemaandelijke …
54/55
(
2000/01
)
3
,
pp. 259-289
Persistent link: https://www.econbiz.de/10001530689
Saved in:
8
The power growth curve revisited : a comment on J. C. Tanner's car ownership growth model
Pelsmacker, Patrick de
- In:
Belgian journal of operations research, statistics and …
28
(
1988
)
1
,
pp. 3-13
Persistent link: https://www.econbiz.de/10001076750
Saved in:
9
Advanced introduction to advertising
Pelsmacker, Patrick de
-
2022
Persistent link: https://www.econbiz.de/10013483652
Saved in:
10
Marketing communications : a European perspective
De Pelsmacker, Patrick
;
Geuens, Maggie
;
Van den Bergh, Joeri
-
2010
-
4. ed.
Persistent link: https://www.econbiz.de/10004956662
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->