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Contextualization and value-in-context : how context frames exchange
Chandler, Jennifer D.
;
Vargo, Stephen L.
- In:
Marketing theory
11
(
2011
)
1
,
pp. 35-49
Persistent link: https://www.econbiz.de/10008988885
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Embedded relationships : implications for networks, innovation, and ecosystems
Chandler, Jennifer D.
;
Wieland, Heiko
- In:
Journal of business market management : jbm
4
(
2010
)
4
,
pp. 199-215
Persistent link: https://www.econbiz.de/10008758133
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