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On the strategic use of attention grabbers
Eliaz, Kfir; Spiegler, Ran - In: Theoretical economics : TE ; an open access journal in … 6 (2011) 1, pp. 127-155
When a firm decides which products to offer or put on display, it takes into account the products' ability to attract attention to the brand name as a whole. Thus, the value of a product to the firm emanates from the consumer demand it directly meets, as well as the indirect demand it generates...
Persistent link: https://www.econbiz.de/10011695060
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Understanding prices at art auctions : a conceptual framework for the auction price mechanism
Noll, Laura - 2022
ambiguities between theory and practice and elucidate the role of marketing for auction prices. The result is a conceptual …, this thesis inspires marketing and pricing in other industries. …
Persistent link: https://www.econbiz.de/10013450820
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Neuroökonomie und Neuromarketing: Neurale Korrelate strategischer Entscheidungen
Hain, Cornelia; Lehmann-Waffenschmidt, Marco; Kenning, Peter - 2007
Die Bedeutung von Emotionen und Affekten bei ökonomischen Entscheidungen wird seit mehreren Jahren in der ökonomischen Literatur diskutiert (z. B. Rabin, 1998). Eine Erklärung der empirischen Evidenz in diesem Bereich, die über eine bloß phänomenologische Ebene hinausgeht, verlangt eine...
Persistent link: https://www.econbiz.de/10010296816
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Product innovation and product innovation marketing: theory and microeconometric evidence
Kaiser, Ulrich - 2001
the innovating firm invests in marketing, so that consumers become aware of the newly developed product. Firms first … theoretical model are that both the marketing of a product innovation and a firm?s propensity to introduce an innovation decrease … a positive effect on product innovation and marketing effort. These findings are tested empirically using survey data …
Persistent link: https://www.econbiz.de/10010297768
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Zur effizienten Herkunftsangabe im europäischen Binnenmarkt: Konsequenzen für die regionale Absatzförderung
Benner, Eckhard - 2000
Eine Vielzahl von staatliche Absatzförderungsprogrammen für landwirtschaftliche Erzeugnisse heben auf die Herkunft als Kaufargument ab. Zur Informationsvermittlung wird dabei generische Werbung eingesetzt. Der Beitrag befasst sich vor diesem Hintergrund mit der Frage, ob zur...
Persistent link: https://www.econbiz.de/10011375012
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Competitive targeted marketing
Jo, Hang-Hyun; Kim, Jeong-Yoo - 2012
In this paper, we consider two firms diffusing incompatible technologies and their decision of consumer targeting. The technology adoption is made in two steps. First, once the firms sell their products to their respective targeted consumer, the technology is diffused successively by...
Persistent link: https://www.econbiz.de/10010332486
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Visits to the Client when Tendering for Consulting Contracts: Sourcing Information or Influencing the Client?
Svensson, Roger - 2000
Consulting firms (CFs) sell services on a project basis to many clients and must therefore continuously tender for new contracts. One frequently used strategy by CFs is to visit the clients in connection to the tenders. The reason to the visits is either: 1) to influence the client in his...
Persistent link: https://www.econbiz.de/10010334739
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A new model for the alignment of almost balanced sales territories
Skiera, Bernd; Jordan, Carsten - 1996
The sales territory alignment problem deals with the question of how to align a number of sales coverage units (usually zip-codes or political districts) to sales territories. These sales territories are usually aligned in a way that they are almost balanced relative to one or several attributes...
Persistent link: https://www.econbiz.de/10011583008
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Anwendung der Hazard-Analyse im Marketing: Einführung und Literaturüberblick
Garczorz, Ingo - 2001
Das zunehmende Interesse an der Analyse dynamischer Prozesse und die sich ständig verbessernde Verfügbarkeit der zu ihrer Untersuchung notwenigen Datensätze lassen die Frage nach geeigneten Verfahren aufkommen. Traditionelle Methoden wie logistische und lineare Regression sind entweder nicht...
Persistent link: https://www.econbiz.de/10011799800
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Basic types of business strategies and their implications on product development and marketing
Rajala, Arto - 1994
Persistent link: https://www.econbiz.de/10000884402