The resource-based view is the dominant paradigm in strategic management. One of the unanswered questions is how innovations are addressed in the resource and competence based literature. In answering this question the conformance of the fundamental methodological principles of the...

Green marketing examines the symbiotic role played by marketing in ensuring sustainable business, exploring issues concerning the environment and the way strategic decisions can influence it. At present, the environmental issues concern more and more the competitive approach any organization can...