Fang, Hongyan; Nofsinger, John R. - In: Journal of entrepreneurial finance : JEF ; official … 13 (2008) 2, pp. 25-55
Do entrepreneurs consider the risk of their business equity when making investment portfolio allocations? Many people … compartmentalize different risks and consider them separately, called mental accounting. Alternatively, the risk substitution … hypothesis suggests that entrepreneurs would offset high business income risk by selecting a more conservative investment …
