We analyze the strategic behavior of firms when demand is determined by a rule of thumb behavior of consumers. We assume consumer dynamics where individual consumers follow simple behavioral decision rules governed by imitation and habit as suggested in consumer research. On this basis, we...

Uniform spatial pricing is a pricing policy by which a firm delivers its product to any customer at a fixed price, independent of the customer's location. For example, it is the method often, but not always used by mail-order and internet firms. Less well-recognized is that uniform pricing is...

The demand for services such as self-storage varies across locations, over time, as well as across customer segments. Service providers try to leverage these variations and maximize profits by adopting dynamic pricing policies. Implementing dynamic pricing, however, requires accurate estimates...