Introduction -- The tac travel-shopping game -- Bidding in interdependent markets -- Price prediction -- Bidding with price predictions -- Machine learning and adaptivity -- Market-specific bidding strategies -- Experimental methods and strategic analysis -- Conclusion

Intro -- Contents -- Preface -- 1 Introduction -- 2 The TAC Travel-Shopping Game -- 3 Bidding in InterdependentMarkets -- 4 Price Prediction -- 5 Bidding with Price Predictions -- 6 Machine Learning and Adaptivity -- 7 Market-Specific Bidding Strategies -- 8 Experimental Methods and Strategic...