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Aggregate Effects of Advertising Decisions : A Complex Systems Look at Search Engine Advertising Via an Experimental Study

Yang, Yanwu - 2020

Purpose: We model group advertising decisions, which are the collective decisions of every single advertiser within the set of advertisers who are competing in the same auction or vertical industry, and examine resulting market outcomes, via a proposed simulation framework named EXP-SEA...

Persistent link: https://www.econbiz.de/10012851957

Ranking with decision tree

Xia, Fen; Zhang, Wensheng; Li, Fuxin; Yang, Yanwu - In: Knowledge and information systems : an international journal 17 (2008) 3, pp. 381-395

Persistent link: https://www.econbiz.de/10003797981

Providing consistent opinions from online reviews : a heuristic stepwise optimization approach

Zhang, Zunqiang; Chen, George Guo-Qiang; Zhang, Jin; … - In: INFORMS journal on computing : JOC 28 (2016) 2, pp. 236-250

Persistent link: https://www.econbiz.de/10011489277

Calibration of voting-based helpfulness measurement for online reviews : an iterative bayesian probability approach

Guo, Xunhua; Chen, George Guo-Qiang; Wang, Cong; Wei, Qiang - In: INFORMS journal on computing : JOC 33 (2021) 1, pp. 246-261

Persistent link: https://www.econbiz.de/10012496385

Beyond markets, hierarchies, and hybrids: an institutional perspective on IT-enabled two-sided markets

Reimers, Kai; Guo, Xunhua; Li, Mingzhi - In: Electronic markets : the international journal on … 29 (2019) 2, pp. 287-305

Persistent link: https://www.econbiz.de/10012112959

Content and structure coverage : extracting a diverse information subset

Ma, Baojun; Wei, Qiang; Chen, Guoqing; Zhang, Jin; Guo, … - In: INFORMS journal on computing : JOC 29 (2017) 4, pp. 660-675

Persistent link: https://www.econbiz.de/10011772436

Click Fraud and the Adverse Effects of Competition

Li, Xiarong; Zeng, Daniel D.; Liu, Yong; Yang, Yanwu - 2015

Persistent link: https://www.econbiz.de/10014035814