Marketing is an art to attract and retain customers, but not to any but profitable customers. Unfortunately, organizations often understand that 20 to 40 percent of their customers are unprofitable. Also, many organizations report the fact that their most profitable customers are not the ones...

Speaking of efficiency as a key concept for any socio-economic activity, the focus is traditionally on economic efficiency, expressed in the "costs-effects (benefits)" correlation. Since every social activity is carried out with even more limited resources, the approach should be as to an...

In order for the assessment to be reliable, it should be carried out by specialists, using consistent modern standards of methodology. In addition, the information on the assessment results should be available to the main interested parties and should be considered by as wide range of...

The content of the material reveals that the main purpose is to establish the place and role of control principles in creating modern patterns of model managerial thinking such as the Balanced Scorecard. It is for this reason that the process of creating a balanced scorecard and revealing...

Offset agreements are widespread in sales of defense products. There is a steady tendency to increase their share as a percentage of world trade. Developed countries with well-established Defence Technological and Industrial Bases, use offset transactions to target activities to business...

The content of the material reveals that the main purpose is to establish the place and role of control principles in creating modern patterns of model managerial thinking such as the Balanced Scorecard. It is for this reason that the process of creating a balanced scorecard and revealing...

Balanced scorecard (BSC) is a practical tool helping organizations to implement their business strategy. Each perspective requires setting strategic goals, criteria and action plans. The continuous process of BSC development is focused on combining four and more perspectives. The balanced...

This paper summarizes the arguments and counterarguments within the scientific discussion on the issue countering shadow activities in the context of ensuring macroeconomic stability. The main purpose of the study is to determine the acceptable level of investment transactions with signs of...

The study examines the place of behavioral economics in the structure of economic science and the practice of state regulating. The thesis that neoclassicism is an appropriate normative approach for analyzing human behavior is defended but the comparative advantages are on the side of behavioral...