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production models and derive conditions that determine when open or closed innovation models are more appropriate. We contrast … the newly emerging "user-generated approach" to innovation in virtual worlds with the traditional "producer … conceive effective innovation and development strategies for designing virtual world offerings …
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property interests last? We develop a sequential innovation model that addresses the trade-offs inherent in these two decisions … results. These findings can inform innovation strategy, choice of organizational form, IP non-compete decisions, and …
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In virtual worlds, where 20 million people spend $200 million each year, rules of life are governed by contract, and three-party transactions are ubiquitous; every exchange of virtual cash, property, sound, pictures, and even conversation introduces a third party into the contractual...
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