Theory suggests that new market entrants play a special role for the creation of new technological pathways required for the development and diffusion of more sustainable forms of production, consumption, mobility and housing. Unconstrained by past technological investments, entrants can...

Introduction -- The Essence for Quick Readers -- Understanding Sustainability: Sustainability and Society -- Quo Vadis, Environmental Management? -- Quo Vadis, Social Responsibility? -- Sustainability as Economic Rationality -- Theoretical Impulses: A Theory of Management Ecology -- Dominant...

In this book, a resource-oriented perception of sustainable management is presented. Firms that decide to act more sustainable have to bear in mind that they do not only need resources for economic activities today, but that they will need these tomorrow as well. This leads to contradictory...