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Akzeptanz mobiler Kundenkartenprogramme bei Konsumenten
Prein, Jan - 2011 - 1. Aufl.
Mobile Marketing gewinnt in der Unternehmenspraxis zunehmend an Bedeutung. Einen interessanten Anwendungsbereich für mobile Dienste stellen Kundenkartenprogramme dar, bei denen sowohl die Kundenkarte und Coupons, als auch die Programmkommunikation auf das Handy übertragen werden können. Jan...
Persistent link: https://www.econbiz.de/10013516138
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Akzeptanz mobiler Kundenkartenprogramme bei Konsumenten
Prein, Jan - 2011 - 1. Aufl.
Persistent link: https://www.econbiz.de/10009244482
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Choice based diffusion model for predicting sales of mobile phones using conjoint analysis
Anand, Adarsh; Bansal, Gunjan; Aggrawal, Deepti - In: The journal of high technology management research 29 (2018) 2, pp. 216-226
Persistent link: https://www.econbiz.de/10011955182
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Estimation of willingness-to-pay : theory, measurement, application
Breidert, Christoph - 2006 - 1. Aufl.
Klappentext: With the Price Estimation scene (PE scene) Christoph Breidert introduces a new method to estimate …
Persistent link: https://www.econbiz.de/10003301735
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Reservation price estimation by adaptive conjoint analysis
Breidert, Christoph; Hahsler, Michael; Schmidt-Thieme, Lars - In: Classification - the ubiquitous challenge : proceedings …, (pp. 569-576). 2005
Persistent link: https://www.econbiz.de/10003569663
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Where, when, and how long : factors that influence the redemption of mobile phone coupons
Danaher, Peter J.; Smith, Michael S.; Ranasinghe, Kulan; … - In: Journal of marketing research : JMR 52 (2015) 5, pp. 710-725
Persistent link: https://www.econbiz.de/10011349858
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Consumer satisfaction versus churn in the case of upgrades of 3G to 4G cell networks
D'Alessandro, Steven; Johnson, Lester W.; Gray, David; … - In: Marketing letters : a journal of research in marketing 26 (2015) 4, pp. 489-500
Persistent link: https://www.econbiz.de/10011399092
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How much do switching costs and local network effects contribute to consumer lock-in in mobile telephony?
Czajkowski, Mikołaj; Sobolewski, Maciej - In: Telecommunications policy : the international journal … 40 (2016) 9, pp. 855-869
Persistent link: https://www.econbiz.de/10011621591
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Determinants of customer switching towards mobile number portability
Chadha, Suresh K.; Bhandari, Namita - In: Paradigm : the journal of Institute of Management Technology 18 (2014) 2, pp. 199-219
Persistent link: https://www.econbiz.de/10011760600
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Performance comparison of two diffusion models in a saturated mobile phone market
Chang, Byeong-Yun; Li, Xu; Kim, Yun Bae - In: Technological forecasting & social change : an … 86 (2014), pp. 41-48
Persistent link: https://www.econbiz.de/10010479689