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An Alternative Strategy for Sustaining Innovations of Incumbent Firms

Kayak, Murat - 2020

Innovation is a prominent phenomenon that enables a firm to gain a competitive advantage against its rivals. However …, this does not mean that being innovative allows a firm to perform better. Although innovation has been investigated in the … innovations. Different kinds of innovation require different kinds of business models and may have varying impacts on consumer …

Persistent link: https://www.econbiz.de/10012838013

Passion and compassion as strategic drivers for sustainable value creation : an ordonomic perspective on social and ecological entrepreneurship

Beckmann, Markus; Pies, Ingo; Winning, Alexandra von - 2012

Passion - in the sense of fervent commitment to action - and compassion - understood as sensitive openness for social and ecological concerns - are not a sure formula for business success. Whether social or ecological entrepreneurs, who find themselves under pressure from market competition,...

Persistent link: https://www.econbiz.de/10011784179

Matrix model for choosing green marketing sustainable strategic alternatives

Sitnikov, Catalina Soriana; Vasilescu, Laura; Ogarcă, … - In: Amfiteatru economic : an economic and business research … 17 (2015) 40, pp. 909-926

Green marketing examines the symbiotic role played by marketing in ensuring sustainable business, exploring issues concerning the environment and the way strategic decisions can influence it. At present, the environmental issues concern more and more the competitive approach any organization can...

Persistent link: https://www.econbiz.de/10011824820