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Innovation orientation, innovativeness and innovation success
Ernst, Holger (ed.) - 2007
Persistent link: https://www.econbiz.de/10003500979
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Competitive imitation strategy for new product-market success
Min, Sungwook; Kim, Namwoon - In: Australasian marketing journal : AMJ ; official journal … 31 (2023) 2, pp. 112-123
Persistent link: https://www.econbiz.de/10014252789
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A Study on the Success Factors of Product Innovation in a Firm
Idris, Nur - 2015
Purpose: The purpose of this study is to investigate the success factors that could improve the product innovation in a … total quality management (TQM) culture towards product innovation. Findings: TQM culture and process improvement factor … positively impact towards product innovation in a firm. Research Limitations/Implications: The paper focuses on the level of …
Persistent link: https://www.econbiz.de/10014035537
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CKM-embedded innovation marketing as success driver for product innovation : theoretical framework and empirical research
Sun, Hongqing - 2010
Persistent link: https://www.econbiz.de/10008825050
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Die Rolle von Anwendern bei hochgradigen Innovationen : eine explorative Fallstudienanalyse in der Medizintechnik
Lettl, Christopher - 2004 - 1. Aufl.
Persistent link: https://www.econbiz.de/10010509824
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Kundenorientierung im Innovationsprozess : die erfolgreiche Integration von Kunden in den frühen Phasen der Produktentwicklung
Reichart, Sybille V. - 2002 - 1. Aufl.
Persistent link: https://www.econbiz.de/10001674785
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Entrepreneurial Orientation, Communication Strategies, and New Product Success : A Theoretic Model
Chang, Chun-Lan - 2016
Although entrepreneurial orientation and communication both benefit new product development, little attention understands their relationship. According to the resource-based view and contingency theory, this study builds a theoretic model in the context of the hi-tech sector. In the...
Persistent link: https://www.econbiz.de/10012979343
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Entrepreneurial Orientation, Communication Strategies, and New Product Success : A Theoretic Model
Chang, Chun-Lan - 2015
Although entrepreneurial orientation and communication both benefit new product development, little attention understands their relationship. According to the resource-based view and contingency theory, this study builds a theoretic model in the context of the hi-tech sector. In the...
Persistent link: https://www.econbiz.de/10014035996
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Gestaltung von Verschmelzungsprodukten : eine Analyse am Beispiel der Digitalen Konvergenz und Wearable Electronics
Waldschmidt, Vera - 2011 - 1. Aufl.
Vera Waldschmidt analysiert am Beispiel digitaler Konvergenzprodukte und 'Wearable Electronics', welche Faktoren die akzeptanzrelevanten kognitiven Vorgänge bei der Wahrnehmung von Verschmelzungsprodukten beeinflussen und wie diese gestaltet werden sollten, damit Konsumenten den hybriden...
Persistent link: https://www.econbiz.de/10013517214