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Direct-to-Consumer Advertising in Pharmaceutical Markets
Brekke, Kurt Richard; Kuhn, Michael - 2021
We study effects of direct-to-consumer advertising (DTCA) in the prescription drug market. There are two pharmaceutical …
Persistent link: https://www.econbiz.de/10013318409
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Product pricing when demand follows a rule of thumb
Matzke, Christina; Wirth, Benedikt - 2009
-loop system. We derive a Nash equilibrium and examine the influence of advertising. We show for the monopoly case that a reduction … ; pricing ; advertising …
Persistent link: https://www.econbiz.de/10003850650
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Competition and Price Discrimination in Yellow Pages Advertising
Busse, Meghan R.; Rysman, Marc - 2001
This paper examines the effect of competition on second degree price discrimination in display advertising in Yellow …
Persistent link: https://www.econbiz.de/10014035152
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Chapter 6. Merger Policy and Regulation in Media Industries
Foros, Øystein; Kind, Hans Jarle; Sørgard, Lars - 2015
The aim of this chapter is to survey the media economics literature on mergers. In particular, we try to accentuate where the effects of mergers differ between conventional one-sided markets and two-sided media markets (though not all media mergers are within two-sided markets). We focus on...
Persistent link: https://www.econbiz.de/10014025247
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Chapter 2. The Advertising-Financed Business Model in Two-Sided Media Markets
Anderson, Simon P.; Jullien, Bruno - 2015
This chapter focuses on the economic mechanisms at work in recent models of advertising finance in media markets …, and to clarify the conceptual aspects. The chapter first develops a canonical model of two-sided markets for advertising … advertising markets, and concrete issues such as congestion and second-degree discrimination. The second part is devoted to recent …
Persistent link: https://www.econbiz.de/10014025251
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Advertising, Pricing & Market Structure in Competitive Matching Markets
Bataille, Edner; Julien, Benoit - 2005
This paper develops a model of pricing and advertising in a matching environment with capacity constrained sellers …. Sellers' expenditure on directly informative advertising attracts consumers only probabilistically. Consumers who happen to … maximizing advertising levels are derived and their properties analyzed, including the interplay of prices and advertising with …
Persistent link: https://www.econbiz.de/10014027442
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Consumer Learning and Heterogeneity : Dynamics of Demand for Prescription Drugs after Patent Expiration
Ching, Andrew T. - 2012
This paper investigates whether aggregate consumer learning together with consumer heterogeneity in price sensitivity could explain why (i) there is a slow diffusion of generic drugs into the market, and (ii) brand-name originators keep increasing their prices over time even after the number of...
Persistent link: https://www.econbiz.de/10014047796
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Competition Between HMO and PPO : A Two-Sided Market Approach
Bardey, David; Rochet, Jean-Charles - 2010
Classical analysis of health insurance markets often focuses on adverse selection, which creates a direct externality between the enrollees of the same health plan: under an imperfect risk adjustment, the higher the risks of my co-enrollees, the higher my cost of insurance. This has lead to the...
Persistent link: https://www.econbiz.de/10014200037
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Product Pricing when Demand Follows a Rule of Thumb
Matzke, Christina; Wirth, Benedikt - 2009
-loop system. We derive a Nash equilibrium and examine the influence of advertising. We show for the monopoly case that a reduction …
Persistent link: https://www.econbiz.de/10010270001
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Innovation and market structure in pharmaceuticals : an econometric analysis on simulated data
Garavaglia, Christian; Malerba, Franco; Orsenigo, Luigi; … - In: Jahrbücher für Nationalökonomie und Statistik 234 (2014) 2/3, pp. 274-298
Persistent link: https://www.econbiz.de/10010344943