finding is that promotion has a strong effect on brand choice. This paper examines whether brand switching elasticities … analyses. First is a simulation based on synthetic data. We show that if the structural model is correct, brand switching … illustration of the Lucas Critique. Our overall conclusion is that reduced form model estimates of brand switching elasticities can …

retailer's decision whether to carry an additional national brand or a store brand, and if the retailer chooses to introduce … the latter, where in product space to locate the store brand. Store brands differ from other brands in being both … store brand in a given category. We control for other motivations for carrying a store brand that have been used in the …

Brand pricing decision models and established theories in the marketing and econometrics focus typically on assuming … significance of pricing to customer store and brand choices are always regarded as a widely known truth among marketing scholars … optimistic cross-brand category level, cross-cultural level and cross-national level influences in pricing strategies …