In this research, we draw on the characteristics of disgust — an affective state that prompts a self-protection response — to demonstrate that experiencing disgust can also increase self-interested, unethical behaviors such as cheating. This series of studies contributes to the literature...

Marketers can strategically target potential donors based on their political identity. Drawing upon the moral foundations that underlie political identity, we examine conditions in which charity positioning increases donations based on alignment with political identity. In doing so, we...

Commitment is a key construct determining relationship outcomes, especially in B2B relationships. However, the processes by which commitment affects relationship outcomes — specifically likelihood to terminate a B2B relationship — are not well understood. Using a number of decision-process...