Winkler, Thomas; Ulz, Anita; Knöbl, Wolfgang; Lercher, Hans - In: Journal of innovation & knowledge : JIK 5 (2020) 4, pp. 251-259
are either successful or unsuccessful in developed markets. The three criteria for frugal innovation introduced by … evaluation model. Furthermore, this study acknowledges that frugal innovation in developed markets differs from frugal innovation …-degree frugal innovation" is introduced to refer to frugal innovation in developed markets. Three different case studies are …