Narrow search
Showing 1 - 10 of 19,844
Cover Image
Watchdogs, platforms and audience : an economic perspective on media markets
Battaggion, Maria Rosa; Vaglio, Alessandro - In: Atlantic economic journal : AEJ 43 (2015) 2, pp. 209-228
Persistent link: https://www.econbiz.de/10011326167
Cover Image
Postmodernism, H. A. Innis, and the media of communication
Neill, Robin - In: Research in the history of economic thought and methodology 24 (2006), pp. 153-166
Persistent link: https://www.econbiz.de/10003777892
Cover Image
Methodik - Journalistik und Publizistik - Medienrecht
Altendorfer, Otto (ed.); Hilmer, Ludwig (ed.) - 2009 - 1. Auflage
Persistent link: https://www.econbiz.de/10001763826
Cover Image
Medienbetriebswirtschaftslehre - Marketing
Altendorfer, Otto (ed.); Hilmer, Ludwig (ed.) - 2006 - 1. Auflage
Persistent link: https://www.econbiz.de/10001746870
Cover Image
Medienökonomik : Einführung in eine ökonomische Theorie der Medien
Kiefer, Marie Luise - 2001
Persistent link: https://www.econbiz.de/10001511082
Cover Image
Medien Marken Management : Relevanz, Spezifika und Implikationen einer medienökonomischen Profilierungsstrategie
Siegert, Gabriele - 2001
Persistent link: https://www.econbiz.de/10001495107
Cover Image
Chapter 18 The Media and Advertising: A Tale of Two-Sided Markets
Anderson, Simon P.; Gabszewicz, Jean J. - In: Handbook of the economics of art and culture : volume 1, (pp. 567-614). 2006
Media industries are important drivers of popular culture. A large fraction of leisure time is devoted to radio … incurred for these media. They are also mainly supported by advertising revenue. Early work stressed possible market failures …. The business model for most media industries is underscored by advertisers' demand to reach prospective customers. This …
Persistent link: https://www.econbiz.de/10014023811
Cover Image
Media, economy and society : a critical introduction
Fuchs, Christian - 2024
Persistent link: https://www.econbiz.de/10015068507
Cover Image
Management and economics of communication
Rimscha, M. Bjørn von (ed.); Kienzler, Stephanie (ed.) - 2020
Persistent link: https://www.econbiz.de/10011791795
Cover Image
Chapter 14. Media Bias in the Marketplace : Theory
Gentzkow, Matthew; Shapiro, Jesse M.; Stone, Daniel F. - 2015
We review the theoretical literature on market determinants of media bias. We present a theoretical framework that …
Persistent link: https://www.econbiz.de/10014025202