Hüttner, Frank; Boyacı, Tamer; Akçay, Yalçın - 2016 - Revised version
Consumers often do not have complete information about the choices they face and therefore have to spend time and … effort in acquiring information. Since information acquisition is costly, consumers have to trade-off the value of better … information against its cost, and make their final choices based on imperfect information. We model this decision using the …