Setiawan, Budi Indra; Afiff, Adi Zakaria; Heruwasto, … - In: ASEAN marketing journal : Association of Southeast … 13 (2021) 1, pp. 40-49
regarding personal norms in explaining pro-environmental behavior, which does not involve awareness of consequences and … ascription of responsibility as antecedents to activate personal norms. Therefore, this study tries to examine personal norms … activation theory. Consumers feel that they have a moral obligation concerning the environment. Active personal norm …