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Social media marketing : game theory and the emergence of collaboration
Anderson, Eric - 2010
Persistent link: https://www.econbiz.de/10008653457
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Social media : a new way to success?
Mustonen, Piia - 2009
Persistent link: https://www.econbiz.de/10003925596
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Social Media Marketing : Game Theory and the Emergence of Collaboration
Anderson, Eric - 2010
Surviving the Customer -- Zero-Sum Games in Traditional Marketing -- The Prisoner’s Dilemma and the Emergence of Cooperation -- Consumer Revolt and the Rising Cost of Defection -- Sustaining Marketer-Consumer Cooperation through Coordination Games -- Crowdsourcing and Schelling’s Theory of...
Persistent link: https://www.econbiz.de/10013522812
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Social Web
Ebersbach, Anja; Glaser, Markus; Heigl, Richard - 2016 - 3., überarbeitete Auflage
Persistent link: https://www.econbiz.de/10011386251
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Personal knowledge models with semantic technologies
Völkel, Max - 2010
Persistent link: https://www.econbiz.de/10008696500
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Wykorzystanie nowych mediów w public relations
Gołuchowski, Jerzy (contributor);  … - 2013
Persistent link: https://www.econbiz.de/10010236234
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New ways to leverage Web 2.0 : social media content for market intelligence and customer interaction
Baur, Aaron Wolfgang - 2016
Persistent link: https://www.econbiz.de/10011528133
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Social Media im Nachhaltigkeitsmarkenmanagement : ein anwendungsorientierrtes Modell
Mangold, Teresa - 2012
Persistent link: https://www.econbiz.de/10009735599
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Social Software in Unternehmen
Döbler, Thomas (ed.) - 2007
Persistent link: https://www.econbiz.de/10003804747