If firms were animals rather than economic entities, a behavioral scientist trying to describe their traits would observe that firms tend to be found in herds and usually migrate towards the biggest watering holes. This paper surveys the literature on the questions why firms grow stronger with...

We review a large number of empirical studies on Pay-What-You-Want (PWYW) pricing. We distinguish between laboratory experiments, field experiments, survey experiments and case studies. Based on this survey we identify the following two gaps in the recently flourishing literature on PWYW...

Tourism and environmental preservation are often conflicting activities, mainly in areas such as coastal lagoons, where seaside mass-tourism comes into contact with a very sensitive ecological system. In this paper we deal with a classical problem of both environmental and tourism economics, the...

We examine empirically how different information types and information channels affect both the intention and the decision to adopt photovoltaic (PV) technology as affected by adoption stage. Analyzing data on a large European utility's current and potential clients reveals how the effects of...