In today’s dynamic marketplace, companies are under strong pressure to introduce new products for long-term survival with their competitors. Besides, every company cannot cope up progressively or immediately with the market requirements due to knowledge dynamics being experienced in...

Use of common parts for different products (commonality) is important methods for managing product variety and preserving competitiveness in the age of mass customization and supply chain competition. In literature, the advantages of inclusion of common components in a product family are well...