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Theory
Werbung
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9,896
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9,591
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9,543
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9,267
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9,173
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9,009
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8,189
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7,414
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4,429
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4,380
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3,834
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3,572
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3,557
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3,267
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Gierl, Heribert
29
Anderson, Simon P.
28
Huber, Frank
28
Hruschka, Harald
27
Mullainathan, Sendhil
25
Janssen, Maarten C. W.
23
Bauer, Hans H.
21
Inderst, Roman
21
Septianto, Felix
21
Kerschbamer, Rudolf
20
Peitz, Martin
20
Sattler, Henrik
20
Sheth, Jagdish N.
20
Postlewaite, Andrew
19
Blundell, Richard W.
18
Sutter, Matthias
18
Diehl, Sandra
17
Eisend, Martin
17
Moraga-González, José Luis
17
Chen, Yongmin
16
Dellaert, Benedict G. C.
16
Fishman, Arthur
16
Hildebrandt, Lutz
16
Matsushima, Noriaki
16
Armstrong, Mark
15
Greenwood, Jeremy
15
Gröppel-Klein, Andrea
15
Herrmann, Andreas
15
Pelsmacker, Patrick de
15
Samuelson, Larry
15
Shy, Oz
15
Vermeulen, Frederic
15
Belk, Russell W.
14
Dahlén, Micael
14
Franses, Philip Hans
14
Grunert, Klaus G.
14
Helm, Roland
14
Herweg, Fabian
14
Palma, André de
14
Thisse, Jacques-François
14
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National Bureau of Economic Research
111
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17
American Marketing Association
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INSEAD
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Axel-Springer-Verlag
8
Fördergesellschaft Marketing an der Universität Augsburg
7
Universitat Pompeu Fabra / Departament d'Economia i Empresa
6
Deutschland / Bundeswehr / Universität Hamburg
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Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
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Erasmus Research Institute of Management
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Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
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Campus Verlag
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Edward Elgar Publishing
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2
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2
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2
Technische Universität Braunschweig
2
Umeå Universitet / Institutionen för Nationalekonomi
2
University of Cambridge / Department of Applied Economics
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Journal of business research : JBR
160
International journal of advertising : the review of marketing communications
125
NBER working paper series
110
Working paper / National Bureau of Economic Research, Inc.
107
Journal of marketing communications
98
NBER Working Paper
98
Management science : journal of the Institute for Operations Research and the Management Sciences
95
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
92
Journal of retailing and consumer services
88
Discussion paper / Centre for Economic Policy Research
81
Journal of advertising research
76
International journal of advertising : the quarterly review of marketing communications
73
Europäische Hochschulschriften / 5
68
International journal of industrial organization
67
European journal of operational research : EJOR
66
SpringerLink / Bücher
64
Economics letters
61
Gabler Edition Wissenschaft
60
Journal of economic psychology : research in economic psychology and behavioral economics
59
Journal of economic behavior & organization : JEBO
55
Journal of advertising
54
CESifo working papers
53
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
52
Journal of promotion management : innovations in planning and applied research
50
Psychology & marketing
50
Journal of consumer research : JCR ; an interdisciplinary bimonthly
47
Journal of promotion management : JPM
47
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
45
Journal of marketing research : JMR
45
The American economic review
43
Journal of advertising : official publication of the American Academy of Advertising
42
Marketing letters : a journal of research in marketing
42
International journal of internet marketing and advertising : IJIMA
41
Discussion paper / Tinbergen Institute
40
Discussion papers / CEPR
40
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
39
Marketing : ZFP ; journal of research and management
39
European journal of marketing : EJM
37
International journal of production economics
37
Working paper
37
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ECONIS (ZBW)
12,691
USB Cologne (EcoSocSci)
78
EconStor
6
Other ZBW resources
4
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1
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1
The impact of inclusive
fashion
advertising with plus-size models on female consumers : the mediating role of
brand
warmth
Joo, Bo Ra
;
Wu, Juanjuan
- In:
Journal of global fashion marketing : JGfM
12
(
2021
)
3
,
pp. 260-273
Persistent link: https://www.econbiz.de/10012584784
Saved in:
2
Is the effect of luxury advertising on consumer evaluations of
fashion
brands positive or negative?
Ono, Akinori
;
Eguro, Yuka
;
Narisawa, Taichi
;
Nomura, Naoki
- In:
International journal of advertising : the review of …
39
(
2020
)
6
,
pp. 843-857
Persistent link: https://www.econbiz.de/10012260279
Saved in:
3
Das Marktbewußtsein von Kindern und Jugendlichen : frühe Markenkontakte als Wettbewerbsfaktor
Ebeling, Andreas
-
1994
Persistent link: https://www.econbiz.de/10000374649
Saved in:
4
Markenstress bei Jugendlichen : Entwickung eines Messinstruments am Beispiel von Kleidung
Bauer, Hans H.
;
Albrecht, C.-M.
;
Sauer, Nicola E.
-
2005
Persistent link: https://www.econbiz.de/10003265368
Saved in:
5
Jugendliche
als Zielgruppe : Bedeutung jugendlicher Kunden für das Marketing
Diekhof, Andrea
-
1999
Persistent link: https://www.econbiz.de/10001381954
Saved in:
6
Young consumer-
brand
relationship building potential using digital marketing
Confos, Nicolla
;
Davis, Teresa
- In:
European journal of marketing : EJM
50
(
2016
)
11
,
pp. 1993-2017
Persistent link: https://www.econbiz.de/10011641452
Saved in:
7
Impact of advertising puffery on purchase intention and
brand
loyalty of young adults
Punjani, Krunal K.
;
Ravi Kumar, V. V.
;
Mahadevan, Kala
- In:
International journal of consumer studies
48
(
2024
)
3
,
pp. 1-18
Persistent link: https://www.econbiz.de/10014531730
Saved in:
8
Innovations et changements institutionnels dans le grand commerce : une interprétation en termes d'usage du temps des ménages
Gallouj, Camal
- In:
Innovations et services
,
(pp. 385-411)
.
2007
Persistent link: https://www.econbiz.de/10003488913
Saved in:
9
Ein konzeptionelles Modell zum Suchverhalten von Kunden in Einzelhandelsunternehmen
Esch, Franz-Rudolf
- In:
Handelsforschung
12
(
1997
),
pp. 297-314
Persistent link: https://www.econbiz.de/10001229926
Saved in:
10
Family-based treatment for obesity in tweens : a three-year longitudinal follow-up study
Cheon, Hongsik John
;
Fraser, Jay R.
;
Nguyen, Trang Kieu
- In:
International journal of advertising : the quarterly …
37
(
2018
)
4
,
pp. 548-567
Persistent link: https://www.econbiz.de/10011882030
Saved in:
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