Showing 1 - 10 of 3,321
Persistent link: https://www.econbiz.de/10012136081
Persistent link: https://www.econbiz.de/10010495104
Persistent link: https://www.econbiz.de/10012522653
Persistent link: https://www.econbiz.de/10011656635
Persistent link: https://www.econbiz.de/10014295462
This chapter focuses on the economic mechanisms at work in recent models of advertising finance in media markets developed around the concept of two-sided markets. The objective is to highlight new and original insights from this approach, and to clarify the conceptual aspects. The chapter first...
Persistent link: https://www.econbiz.de/10014025251
Persistent link: https://www.econbiz.de/10012103463
Persistent link: https://www.econbiz.de/10009743050
Persistent link: https://www.econbiz.de/10014462189
Persistent link: https://www.econbiz.de/10011422367