The primary objective of this paper is to demonstrate the usefulness of an artificial intelligence technique known as neural network analysis as an aid to uncovering the underlying patterns, or trace effects, of national culture. To make our case, we provide an application of the technique's...

`I found myself questioning my current views on globalization and international competition. In so doing, I have come to a fuller understanding of the dynamics of the process and have enjoyed a unique view into the minds of the decision makers' - Organization Studies. `This book is an unusual...

This work uses data from a range of different countries to provide a new framework for understanding international business dynamics. The authors extend Porter's theory of industry based global competition to explore competition between firms