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Delivering value in turbulent times : AMA Summer Educators' Conference 2011 ; AMA educators' proceedings Volume 22 ; San Francisco, California, USA, 5 - 7 August 2011
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Marketing letters : a journal of research in marketing
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Social utility and fashion behavior
MacIntyre, Shelby H.
- In:
Marketing letters : a journal of research in marketing
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1992
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4
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pp. 371-382
Persistent link: https://www.econbiz.de/10001138011
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Optimizing retail assortments when customers "satisfice"
Smith, Stephen A.
;
MacIntyre, Shelby H.
;
Achabal, Dale D.
; …
- In:
Delivering value in turbulent times : AMA Summer …
,
(pp. 317-325)
.
2012
Persistent link: https://www.econbiz.de/10010191487
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