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Gatignon, Hubert A.
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Marketing cooperation among rivals
Gatignon, Hubert A.
;
Robertson, Thomas S.
;
Sahay, Arvind
-
1998
Persistent link: https://www.econbiz.de/10000982224
Saved in:
2
Modeling multinational diffusion patterns : an efficient methodology
Gatignon, Hubert A.
- In:
Marketing science : the marketing journal of the …
8
(
1989
)
3
,
pp. 231-247
Persistent link: https://www.econbiz.de/10001090685
Saved in:
3
Development mode : a transaction cost conceptualization
Robertson, Thomas S.
;
Gatignon, Hubert A.
-
1995
Persistent link: https://www.econbiz.de/10000915982
Saved in:
4
Handbook of consumer behavior
Robertson, Thomas S.
(
ed.
); …
-
1991
Persistent link: https://www.econbiz.de/10000835008
Saved in:
5
Market signaling and competitive bluffing : an empirical study
Eliashberg, Jehoshua
;
Robertson, Thomas S.
;
Rymon, Talia
-
1996
Persistent link: https://www.econbiz.de/10000939495
Saved in:
6
Statistical analysis of management data
Gatignon, Hubert
;
Gatignon, Hubert A.
-
2010
-
2. ed.
Persistent link: https://www.econbiz.de/10003853843
Saved in:
7
Statistical analysis of management data
Gatignon, Hubert
-
2003
Persistent link: https://www.econbiz.de/10001713085
Saved in:
8
Commentary on Jacob Goldenberg, Barak Libai and Eitan Muller's "the chilling effects of network externalities"
Gatignon, Hubert A.
- In:
International journal of research in marketing : IJRM ; …
27
(
2010
)
1
,
pp. 16-17
Persistent link: https://www.econbiz.de/10003960719
Saved in:
9
The multinational corporation's degree of control over foreign subsidiaries : an empirical test of a transaction cost explanation
Gatignon, Hubert A.
;
Anderson, Erin
-
1987
Persistent link: https://www.econbiz.de/10000801321
Saved in:
10
Specifying competitive effects in diffusion models : an empirical analysis
Parker, Philip M.
;
Gatignon, Hubert A.
-
1991
Persistent link: https://www.econbiz.de/10000825406
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