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Comparisons of factor structures in separate consumer behavior studies
Anderson, Ronald D.; Engledow, Jack L. - In: Journal of business research : JBR 8 (1980) 4, pp. 501-524
Persistent link: https://www.econbiz.de/10001833959
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Problems in marketing
Brown, Milton P.; Cardozo, Richard N.; Cunningham, Scott M. - 1968 - 4. ed
Persistent link: https://www.econbiz.de/10000554491
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Marketing
Beckman, Theodore N.; Davidson, William R.; Talarzyk, … - 1973 - 9. ed
Persistent link: https://www.econbiz.de/10000556850
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Problems in marketing
Star, Steven H.; Davis, Nancy J.; Lovelock, Christopher H. - 1977 - 5. ed
Persistent link: https://www.econbiz.de/10000558267
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Planning and problem solving in marketing
Alderson, Wroe; Green, Paul E. - 1964 - 1. print
Persistent link: https://www.econbiz.de/10000608375
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Sales forecasting models : a diagnostic approach
Sartorius, Lester C. - 1976
Persistent link: https://www.econbiz.de/10000325570
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Modern marketing management : selected readings
Lawrence, Raymond John - 1971
Persistent link: https://www.econbiz.de/10000327968
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Organizing and managing the marketing function
Appleman, Mark J. - 1973
Persistent link: https://www.econbiz.de/10000328073
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Marketing
Heidingsfield, Myron Samuel - 1968 - 2d ed., rev. and enl
Persistent link: https://www.econbiz.de/10000679620
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The environment of marketing behavior : selections from the literature
Holloway, Robert John; Hancock, Robert Spencer - 1964
Persistent link: https://www.econbiz.de/10000674671