Many individuals have empathetic feelings towards animals but frequently consume meat. We investigate this "meat paradox" using insights from the literature on motivated reasoning in moral dilemmata. We develop a model where individuals form self-serving beliefs about the suffering of animals...

This article examines the relationship among animal-based meat and plant-based meat alternatives using a basket and expenditure-based choice experiment (BEBCE). In particular, we examine whether animal-based meat products are substitutes or complements with plant based meat alternatives....