Many individuals have empathetic feelings towards animals but frequently consume meat. We investigate this "meat … form self-serving beliefs about the suffering of animals caused by meat consumption in order to alleviate the guilt … relationship between individuals' taste for meat and their propensity to engage in self-deception, a high price elasticity of …

This article examines the relationship among animal-based meat and plant-based meat alternatives using a basket and … expenditure-based choice experiment (BEBCE). In particular, we examine whether animal-based meat products are substitutes or … complements with plant based meat alternatives. Further, we incorporate consumer beliefs about their diet and environmental …