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"Die Kunst, die Zukunft zu erfinden" - theoretische Erkenntnisse und empirische Befunde zum Einsatz des Corporate Foresight in deutschen Großunternehmen

Gruber, Marc; Venter, Claudia - In: Schmalenbachs Zeitschrift für betriebswirtschaftliche … 58 (2006) 7, pp. 958-984

Persistent link: https://www.econbiz.de/10003386991

Managing by design

Gruber, Marc; Leon, Nick de; George, Gerard; Thompson, Paul - In: Academy of Management journal : AMJ 58 (2015) 1, pp. 1-7

Persistent link: https://www.econbiz.de/10010519460

Marketingplanung von Unternehmensgründungen : eine theoretische und empirische Analyse

Gruber, Marc - 2005 - 1. Aufl.

Persistent link: https://www.econbiz.de/10003171017

Continuums and dichotomies in necessity entrepreneurship research

Dencker, John C.; Bacq, Sophie; Gruber, Marc - In: The Academy of Management review : AMR 46 (2021) 4, pp. 825-827

Persistent link: https://www.econbiz.de/10012745066

Marketing in New Ventures : Theory and Empirical Evidence

Gruber, Marc - 2006

Marketing is considered to be of utmost importance for the success of new ventures. Therefore, research on entrepreneurial marketing has increased considerably since the late 1980s. Its findings are varied and vibrant, yet also large and extremely fragmented, and a comprehensive theory of...

Persistent link: https://www.econbiz.de/10014071008