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Fundamentals of marketing research
Smith, Scott M.; Albaum, Gerald - 2005
The nature of marketing research -- Planning for marketing research and the research process -- Research design -- Secondary data and sources -- Information from respondents -- Online marketing research -- Qualitative research and observation -- Experimentation -- General concepts of measurement...
Persistent link: https://www.econbiz.de/10002030705
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Horizontal information ilow : an explotatory study
Albaum, Gerald - In: Academy of Management journal : AMJ 7 (1994), pp. 21-33
Persistent link: https://www.econbiz.de/10001816993
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Marketing research
Peterson, Robert A. - 1988 - 2. ed
Persistent link: https://www.econbiz.de/10000760551
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A conceptual model of seller and buyer's pricing strategies in international countertrade
Paun, Dorothy - In: Journal of global marketing 7 (1993) 2, pp. 75-95
Persistent link: https://www.econbiz.de/10001161138
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Transactional or relational exchange theory in B2C marketing : an agenda for a different type of relational exchange theory
Aswo, Safari; Albaum, Gerald S. - In: Journal of customer behaviour 18 (2019) 2, pp. 87-100
Persistent link: https://www.econbiz.de/10012257451
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Scientific progress in marketing
Crittenden, Victoria Lynn; Peterson, Robert A. - In: AMS review : official publication of the Academy of … 3 (2013) 1, pp. 1-2
Persistent link: https://www.econbiz.de/10009740055
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On the significance of statistically insignificant results in consumer behavior experiments
Peterson, Robert A.; Umesh, U. N. - In: Journal of the Academy of Marketing Science 46 (2018) 1, pp. 81-91
Persistent link: https://www.econbiz.de/10011865105