//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Theory"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
CRM at a pay-TV company : usin...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Theory
Konsumentenverhalten
79,072
Consumer behaviour
78,639
Beziehungsmarketing
25,166
Relationship marketing
25,138
Theorie
10,846
Markenführung
7,954
Brand management
7,950
Kundenzufriedenheit
7,665
Customer satisfaction
7,654
Markenimage
6,821
Brand image
6,794
Dienstleistungsqualität
6,044
Service quality
6,031
Deutschland
5,847
Online-Handel
5,736
Online retailing
5,719
Social Web
5,524
Social web
5,521
Germany
5,519
USA
5,434
United States
5,232
Online-Marketing
5,041
Internet marketing
5,002
Einzelhandel
4,506
Electronic Commerce
4,432
Retail trade
4,421
Brand
4,360
Markenartikel
4,353
E-commerce
4,280
Marketingmanagement
3,803
Marketing management
3,764
Werbewirkung
3,611
Advertising effects
3,572
Verbraucherverhalten
3,562
Emotion
3,383
Experiment
3,361
Vertrauen
3,069
Confidence
3,053
Werbung
2,950
more ...
less ...
Online availability
All
Free
2,699
Undetermined
1,959
Type of publication
All
Book / Working Paper
5,732
Article
4,936
Journal
7
Type of publication (narrower categories)
All
Article in journal
3,930
Aufsatz in Zeitschrift
3,930
Graue Literatur
2,018
Non-commercial literature
2,018
Arbeitspapier
1,652
Working Paper
1,652
Hochschulschrift
1,335
Thesis
1,169
Aufsatz im Buch
949
Book section
949
Bibliografie enthalten
347
Bibliography included
347
Collection of articles of several authors
213
Sammelwerk
213
Aufsatzsammlung
165
Lehrbuch
128
Textbook
118
Collection of articles written by one author
110
Sammlung
110
Case study
76
Fallstudie
76
Handbook
58
Handbuch
58
Konferenzschrift
58
Systematic review
40
Übersichtsarbeit
40
Conference proceedings
34
Conference paper
32
Konferenzbeitrag
32
Glossar enthalten
19
Glossary included
19
Festschrift
13
Amtsdruckschrift
12
Government document
12
Forschungsbericht
11
Mehrbändiges Werk
11
Multi-volume publication
11
Reprint
10
Mikroform
9
Rezension
9
more ...
less ...
Language
All
English
8,109
German
2,442
French
83
Polish
21
Spanish
21
Italian
16
Portuguese
5
Norwegian
4
Hungarian
3
Dutch
2
Swedish
2
Undetermined
2
Romanian
1
Russian
1
more ...
less ...
Author
All
Homburg, Christian
49
Bruhn, Manfred
46
Huber, Frank
40
Bauer, Hans H.
33
Herrmann, Andreas
33
Anderson, Simon P.
27
Hruschka, Harald
25
Mullainathan, Sendhil
21
Piller, Frank T.
21
Kerschbamer, Rudolf
20
Sheth, Jagdish N.
20
Postlewaite, Andrew
19
Rudanko, Leena
19
Stauss, Bernd
19
Blundell, Richard W.
18
Helm, Roland
18
Inderst, Roman
18
Janssen, Maarten C. W.
18
Ahlert, Dieter
17
Reichwald, Ralf
17
Benkenstein, Martin
16
Dellaert, Benedict G. C.
16
Gierl, Heribert
16
Hennig-Thurau, Thorsten
16
Hildebrandt, Lutz
16
Matsushima, Noriaki
16
Peitz, Martin
16
Armstrong, Mark
15
Günter, Bernd
15
Helm, Sabrina
15
Samuelson, Larry
15
Sutter, Matthias
15
Swoboda, Bernhard
15
Vermeulen, Frederic
15
Albers, Sönke
14
Decker, Reinhold
14
Herweg, Fabian
14
Moraga-González, José Luis
14
Palma, André de
14
Shy, Oz
14
more ...
less ...
Institution
All
National Bureau of Economic Research
96
INSEAD
10
Springer Fachmedien Wiesbaden
9
European University Institute / Department of Economics
6
Fördergesellschaft Marketing an der Universität Augsburg
6
American Marketing Association
5
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
5
Universitat Pompeu Fabra / Departament d'Economia i Empresa
5
Deutschland / Bundeswehr / Universität Hamburg
4
Technische Universität Bergakademie Freiberg / Fakultät für Wirtschaftswissenschaften
4
Instituto Valenciano de Investigaciones Económicas
3
Maastricht Research School of Economics of Technology and Organizations
3
Sonderforschungsbereich Quantifikation und Simulation Ökonomischer Prozesse
3
California Agricultural Experiment Station / Department of Agricultural and Resource Economics
2
Center for Economic Research <Tilburg>
2
Christian-Albrechts-Universität zu Kiel
2
Ecole des hautes études commerciales <Lausanne> / Département d'économétrie et d'économie politique
2
Econometrisch Instituut <Rotterdam>
2
Edward Elgar Publishing
2
Erasmus Research Institute of Management
2
Eric Cuvillier <Firma>
2
European Marketing Academy
2
Institut für Markt- und Distributionsforschung <Köln>
2
Institut für Weltwirtschaft
2
International Association for Research in Economic Psychology
2
International Telecommunications Society
2
Robert Schuman Centre for Advanced Studies
2
Shakai-Keizai-Kenkyūsho <Osaka>
2
Springer Gabler <Firma>
2
Svenska Handelshögskolan <Helsinki>
2
Umeå universitet
2
University of Cambridge / Department of Applied Economics
2
University of Cambridge / Faculty of Economics
2
University of Oxford / Institute of Economics and Statistics
2
University of Warwick / Department of Economics
2
University of Waterloo / Department of Economics
2
Universität Mannheim
2
Universität Regensburg / Wirtschaftswissenschaftliche Fakultät
2
Universität Rostock
2
Universität Stuttgart
2
more ...
less ...
Published in...
All
Gabler Edition Wissenschaft
109
NBER working paper series
95
Working paper / National Bureau of Economic Research, Inc.
89
European journal of operational research : EJOR
88
NBER Working Paper
83
SpringerLink / Bücher
80
Europäische Hochschulschriften / 5
77
Discussion paper / Centre for Economic Policy Research
73
Management science : journal of the Institute for Operations Research and the Management Sciences
68
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
62
Journal of business research : JBR
60
International journal of industrial organization
59
Economics letters
58
Journal of economic psychology : research in economic psychology and behavioral economics
55
Journal of economic behavior & organization : JEBO
52
Journal of retailing and consumer services
50
Springer eBook Collection / Business and Economics
50
CESifo working papers
44
The American economic review
43
International journal of production research
38
Discussion papers / CEPR
33
International journal of production economics
33
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
33
Journal of economics
33
Operations research
33
Discussion paper
32
Discussion paper / Tinbergen Institute
32
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
32
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
32
Working paper
31
Journal of business economics : JBE
30
Manufacturing & service operations management : M & SOM
29
The Rand journal of economics
29
Applied economics
28
Journal of consumer research : JCR ; an interdisciplinary bimonthly
28
Journal of marketing research : JMR
28
Marketing : ZFP ; journal of research and management
28
Faculty & research / Insead : working paper series
27
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
26
European economic review : EER
25
more ...
less ...
Source
All
ECONIS (ZBW)
10,675
Showing
1
-
10
of
10,675
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Geschäftstreue im Einzelhandel : Determinanten, Erklärungsansätze, Meßkonzepte
Jungwirth, Georg
-
1997
Persistent link: https://www.econbiz.de/10000951419
Saved in:
2
Loyalität von Bankkunden : Bestimmungsgrößen und Gestaltungsmöglichkeiten
Lohmann, Florian
-
1997
Persistent link: https://www.econbiz.de/10000963535
Saved in:
3
An analysis of post-product development market research and its effects on firms and consumers
Reed, Randal L.
-
1992
Persistent link: https://www.econbiz.de/10000851212
Saved in:
4
Patientenorientiertes Pharmamarketing : Kommunikation und Entscheidungsverhalten am Markt für verschreibungspflichtige Medikamente
Hohensohn, Heidi
-
1998
Persistent link: https://www.econbiz.de/10000982014
Saved in:
5
Der Kundenclub als Instrument zur Schaffung von Markentreue
Wittke, Cornelia
;
Hahne, Henric
-
1996
Persistent link: https://www.econbiz.de/10000971769
Saved in:
6
Kundenzufriedenheit und Involvement
Matzler, Kurt
-
1997
Persistent link: https://www.econbiz.de/10000974052
Saved in:
7
Kulturabhängiges Qualitätserleben direkter Kunde-Mitarbeiter-Kommunikation
Mang, Paul
-
1998
Persistent link: https://www.econbiz.de/10000974642
Saved in:
8
Kundenpotentialanalyse im Kundenstamm von Unternehmen
Schulz, Bernhard
-
1995
Persistent link: https://www.econbiz.de/10000914655
Saved in:
9
Produktivitätssteuerung in Marketing und Vertrieb
Homburg, Christian
-
1994
Persistent link: https://www.econbiz.de/10000922665
Saved in:
10
A model of price leadership based on consumer loyalty
Deneckere, Raymond J.
;
Kovenock, Daniel J.
;
Lee, Robert E.
-
1988
Persistent link: https://www.econbiz.de/10000770940
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->